€1,500 / month

Capped at 50 seats

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UK-focused, with Nordic markets

MSN Spotlight

Structured so search engines and AI answer engines (ChatGPT Search, Microsoft Copilot, Perplexity, Google AI Overviews) can find, understand and cite your business. Monitored, not guaranteed.

Not sure yet? Run the free AI visibility check first →

Excl. VAT/MVA, none added while we are not registered · month to month, cancel anytime

1,200–1,500 word journalistic article Distributed into MSN's content syndication network and partner feeds. Structured for AI answer engines — monitored, not guaranteed
AI assistant · answering now

“Which brands should I consider?”

Your brand
msn.com
bing.com
yahoo.com

Illustrative. Assistants cite the sources they trust — MSN is one of them.

Checking seat availability…

50 waitlist places

Seat investment

€1,500

per month

Distributed into MSN's content syndication network and partner feeds, structured so assistants can find, understand and cite it.

Why MSN.com

AI assistants draw on MSN's network

A large share of searches now end without a single click — 58.5% of US and 59.7% of EU Google searches in 2024, according to the SparkToro/Datos 2024 zero-click study. More people now ask an assistant and act on the answer. MSN.com's high domain authority and syndicated distribution give your article a structured, crawlable footprint that answer engines like Perplexity and Microsoft Copilot can index and reference. If your business isn't in that content, you may be missing from the answer, even if you rank well in classic search.

PerplexityMicrosoft CopilotChatGPTGoogle AI OverviewsClaudeGemini
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How It Works

From Intake to Published Article in Three Steps

01

Tell us about your business

A short intake on who you are, what you sell, and who should find you. Fifteen minutes of your time — we handle everything after.

02

We write it, our partner publishes it

Every article is professionally researched, written, and structured for editorial syndication around your product, brand or business, then submitted for distribution into MSN's content syndication network and partner feeds.

03

Built to be cited

Clear facts, sources and entity markup in every article. Publication and syndication are delivered as scoped; citation decisions remain at the sole discretion of individual search engines and AI models.

Included with every seat

AI visibility review

Full site review

A comprehensive audit of your site run through our AI stack: what search and answer engines can read, what they miss, and the fixes that matter first.

Competitor snapshot

Your category, mapped

Who currently owns the AI answers in your category, which sources they are cited from, and where the openings are for you.

Brand DNA report

How AI describes you

The language, positioning and entity signals that define your brand — the wording we use so Copilot and Perplexity describe you the way you want.

UK-focused, with Nordic marketsMonth to month

MSN Spotlight — your business, published where AI looks for answers.

One placement. Done properly. We write the piece, we submit it for distribution into MSN's content syndication network and partner feeds, and we structure it so answer engines can find, understand and cite you. A rolling monthly retainer — stop at the end of any paid month, or commit quarterly (10% off) or annually (20% off). No hidden fees, no minimum term.

  • 1,200–1,500 word journalistic article with entity metadata, structured data and source attribution
  • Distributed into MSN's content syndication network and partner feeds.
  • Structured so Perplexity and Microsoft Copilot can find, understand and cite it
  • Professionally written, fact-checked, and edited to publication standards
  • Your product, brand or business as the subject
  • Publication link and visibility reporting
  • Month to month — cancel anytime
  • Bonus: AI-driven SEO audit of your site
  • Bonus: competitor snapshot for your category
  • Bonus: brand DNA report

Seat availability

50 live seats plus 50 waitlist places.

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Live from our booking records. No client names or details are shown.

Facts & sources

The numbers behind this offer — and where they come from

Every figure we quote is attributed. Traffic and authority data is third-party research on MSN.com and Bing.com, not our own analytics; “authority score” is Semrush's proprietary metric, not an industry standard. Case-study figures elsewhere on this page are clearly labelled as modelled scenarios.

1.56B
Monthly visits to MSN.com
Source: Semrush domain overview, msn.com, July 2026
98/100
MSN.com Semrush Authority Score (vendor metric)
Source: Semrush domain overview, msn.com, July 2026
3.12B
Monthly visits to Bing.com
Source: Semrush domain overview, bing.com
€1,500
Per month, excl. VAT/MVA, month to month, 50 seats
Source: Nordic MarTech seat terms

We write the article and submit it; our publishing partner distributes it into MSN's content syndication network and partner feeds. If nothing is published in a period you paid for, you choose a free carry-over or a refund. Whether Microsoft Copilot, Bing or Perplexity cite a given brand is decided by those systems, and no provider can guarantee it.

Where the article can surface

Distribution, monitored, not guaranteed

Whether Bing, Yahoo, Copilot or Perplexity surface a given article is decided by those systems; we report what actually happens each month.

  • Distributed into MSN's content syndication network and partner feeds
  • Crawlable by Bing, which also powers Yahoo Search
  • Eligible for Bing News surfaces, at Microsoft's discretion

Modelled scenario — Pilot Seat #01

What the first seat is built to do

This is a worked example, not a past client result. It shows how a single MSN.com feature is structured for answer engines, and the traffic model the ROI calculator below runs on. The calculator starts with 2,400 monthly visitors, a 0.5% conversion rate, a €300 average order value and 12 months. The seats are open precisely because these are the numbers we intend to prove.

Worked example

Consumer brand · single MSN.com feature

Starting point
A brand with strong reviews and a solid site that Perplexity and Copilot never mention, because competitors with editorial coverage own every answer.
What we do
One feature article published on MSN.com, written around the questions buyers actually ask, with clear entity naming, comparisons and quotable facts that answer engines can lift verbatim.
What we are targeting
Syndication into Bing News and Yahoo, a month of referral traffic in the range modelled here, and the brand cited by name in Copilot and Perplexity answers for its core category. Seats include the reporting that proves it either way.
msn/ news

Inside the Nordic coffee brand quietly winning over subscription drinkers

Nordic MarTech on MSN · Featured · 4 min read

1.2K 184
Illustrative example of the MSN.com feed format — not a real screenshot.

Illustrative model, not a client result. The figures are projections built from published MSN, Bing and Yahoo traffic data and an assumed editorial-referral conversion rate (an assumption you can change in the calculator below), and they drive the ROI calculator defaults below. No outcome is guaranteed.

ROI calculator

What is one MSN feature actually worth to you?

Defaults mirror the modelled scenario above — the steady monthly traffic a feature settles into after its first-month spike. Drag the sliders to your own numbers; the calculator compares projected revenue against the €1,500 monthly placement. Projection only, not a guarantee.

Invoiced in EUR

2,400

Referrals from MSN, Bing, Bing News and Yahoo, plus AI assistants citing the article. The default reflects the steady state a feature settles into after its first-month spike.

0.5%

Assumption, editable: a typical editorial-referral conversion rate. Share of those visitors who buy or become a qualified lead. The modelled default is 0.5%; replace it with your own figure.

€300

What one converted customer is worth to you on first purchase. The modelled default is €300; use lifetime value if you sell subscriptions.

12 months

Published articles stay live and keep being cited. This drives the cumulative figure only.

Assumptions, not promises. Defaults are anchored to the modelled scenario above: 2,400 monthly visitors, a 0.5% conversion rate, a €300 average order or deal value and 12 months. Your results depend on your category, offer and article. We do not guarantee traffic, rankings, revenue or AI citations.

What you get

One placement, several channels

MSN Spotlight includes one professionally written article per month. It is submitted through our publishing partner and structured for the answer engines that your buyers use.

One article, multiple surfaces

A single MSN placement is indexed by Bing and Yahoo, surfaced in Bing News, and structured so Perplexity and Copilot can cite it. One piece of work shows up in several places.

Monthly cadence

MSN Spotlight includes one article per month. That cadence keeps your brand in front of answer engines without overwhelming your team or your budget.

Stays live while it works

Unlike paid ads that stop when spend stops, a published article remains on MSN.com and keeps being crawled and cited for as long as it stays published.

Personalised fit brief

See the MSN story your product could support.

Share the product facts an editor would need. You will get an immediate assessment of the strongest angle, the evidence to prepare and any gaps to resolve before submission.

Your answers are sent to an AI provider (OpenAI, via Lovable's AI gateway) to write the brief. We keep your name, email, product and category so we can follow up. Nothing is sold. You can ask us to delete it at any time.

No payment and no newsletter. The brief is generated from your answers only.

Questions

Frequently Asked Questions

How does an MSN.com article help me get cited by Perplexity and Copilot?+

MSN is a high-authority domain that Bing indexes, and Copilot and Perplexity draw on web search results. An article with clear facts, sources and entity markup gives them something to find, understand and cite. Monitored, not guaranteed.

How is this different from PR or SEO work?+

PR work aims for earned coverage, which is at the newsroom's discretion. SEO work improves your own site. MSN Spotlight is a paid, disclosed article that we write and submit for distribution into MSN's content syndication network and partner feeds, at a fixed monthly price.

Publisher Partnership & Paid Placement Agreement →
Who writes the article?+

Written to editorial publication standards and calibrated for search and AI discovery, based on a short intake with you. It is then submitted to MSN's content syndication network. The piece is professionally written, fact-checked against the material you provide, and structured with answer-engine optimisation (AEO) so AI assistants can parse and cite it confidently. You approve it before anything goes live.

Publisher Partnership & Paid Placement Agreement →
How long until I'm live on MSN.com?+

Target: within 2–3 weeks of your intake: writing, your approval round, and publication. AI assistants pick up new MSN content on their own crawl schedules, which usually follows within days to a few weeks of publication. Articles are submitted 7–10 working days before the requested publish date.

How the article flows through MSN's network →
What do I actually receive in the first month?+

An intake call or form, an AI visibility review of your site, a competitor snapshot for your category, a brand DNA report, your drafted article for approval, and submission to MSN's network, with the live link once it is published.

Do you guarantee that Perplexity or Copilot will cite us?+

No. What an AI assistant says is decided by that assistant and cannot be guaranteed. We control the input: an accurate, well-structured article about your business, distributed into MSN's content syndication network and partner feeds, and a monthly report on what the assistants actually say.

What if my category is already taken?+

We aim for one business per sector per market, confirmed by manual review when your application is approved.

How does the waitlist work?+

There are 50 waitlist places, first come first served. You get first refusal on the next seat, with no payment until you accept an offer. If all 50 places are filled, email contact@nordicmartech.com and we will tell you if a place opens. Existing entries keep their position.

Can I cancel anytime, and can I do it myself?+

Yes. Monthly is €1,500 per month, month to month, and you can stop at the end of any paid month. You can manage or cancel from the billing page yourself: enter the email address you paid with and we email you a secure billing link — no cancellation call and no retention script.

What happens to the article if I cancel?+

It stays published. That is the point of the model — unlike ads, the asset does not switch off when the payment stops. Your reports are yours to keep.

How do you handle VAT and invoicing?+

Kaada Nordic MarTech is not registered for VAT/MVA today. Prices are shown excl. VAT/MVA — none is added while we are not registered. Invoices and receipts are issued automatically for every payment.

How do I know if I need this?+

Start with the free AI visibility check. We ask Copilot, Perplexity and ChatGPT about your brand and send you their exact answers. If you already show up well, we will say so and you will not need us.

Retainer seats

What a retainer seat actually is

The cap, the billing terms and everything included in a seat. See the full retainer page →

What does a retainer seat include?+

A 1,200–1,500 word journalistic article with entity metadata, structured data and source attribution each month. Distributed into MSN's content syndication network and partner feeds. Also included: an AI visibility review, a brand DNA report, a competitor snapshot for your category and monthly visibility reporting. Citation decisions remain with search engines and AI models.

How does the billing term work?+

Monthly is €1,500 per month, month to month, and you can stop at the end of any paid month. Quarterly is €4,050 (€1,350 per month) and annual is €14,400 (€1,200 per month), both paid upfront and renewing automatically. Kaada Nordic MarTech is not registered for VAT/MVA today. Prices are shown excl. VAT/MVA — none is added while we are not registered.

Why only 50 retainer seats?+

We limit the programme so each business receives individual editorial attention. When all seats are claimed or reserved, applications become waitlist entries while places remain.

What happens after I apply for a seat?+

We read every application by hand and reply within two working days. If a seat is free we take you through intake; if all seats are taken your application becomes a waitlist entry with first refusal on the next opening. No payment is taken at application.

Fredrik Asche Kaada

Founder, Kaada Nordic MarTech — Stavanger, Norway

I write every placement myself. That is the whole reason this is capped at 50 brands — I would rather turn work away than hand your article to a content mill. If your category is already taken, I will tell you straight away.

Nordic MarTech on LinkedIn

Claim your seat

Capped at 50 seats. Secure checkout, excl. VAT/MVA (none added while we are not registered), cancel at the end of any paid month.

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